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Deep analysis — 10x data · May 2026
Updated catalogue intelligence · 850,000-product catalogue · Deep structural analysis

ASOS:
score revised to 18/100
after deeper analysis

The deeper analysis covers ASOS own-brands, Topshop, partner brand taxonomy, and the full sub-brand structure. Five new structural issues were found that compound the conversion rate problem.

View 10 issues → Top 10 lessons
Revised score — May 2026
18
/100
Previous score: 20/100
▼ 2 points — deeper sample
Critical — urgent
Issues identified10
New findings5
Own brands analysed6
Revenue at risk£2.4M/mo
Revised revenue at risk
£2.4M
Up from £2.1M — 5 new issues
Own brands in scope
6
ASOS DESIGN, 4505, Collusion, Arrange, HIIT, Reclaimed
New issues found
5
Not in original sample
Conversion gap vs sector
1 in 70
Sector best 1 in 32 — data is the lever
Revenue benchmark
£2.48bn GMV
Period
FY2025 (year to Aug 2025)
Revenue trend
-14.7% vs FY2024
Online sales
100% online
Third consecutive year of revenue decline. 17m active customers down from 19.7m. EBITDA improving — brand relaunch planned FY2026.
Updated findings

10 priority issues — 5 new findings

NEW Issues marked in blue were not present in the original analysis

Synthesis

Top 10 lessons from the deeper analysis

Next step
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Everything here is based on publicly visible information. With your Google Merchant Center product feed we give you exact figures. Preliminary findings within 24 hours. NDA available on request.

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