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Deep analysis — 10x data · May 2026
Updated catalogue intelligence · 5 brands · Marketplace deep analysis · May 2026

Debenhams Group:
score revised to 15/100
after deeper analysis

The deeper analysis covers all five Debenhams Group brands, the Mirakl marketplace platform, the Mangopay payment data implications, and the US marketplace expansion. Five new critical findings identified.

Revised score — May 2026
15
/100
Previous score: 18/100
▼ 3 points — deeper sample
Critical — lowest score analysed
Issues identified10
New findings5
Brands analysed5
Revenue at risk£1.7M/mo
Revised revenue at risk
£1.7M
Up from £1.4M — 5 new issues
Debenhams GMV FY25
£654M
+34% — targeting £1bn in 3 years
New issues found
5
Not visible in original analysis
Marketplace sellers
20,000
Doubled in 1 year — each adds unvalidated data
Revenue benchmark
£654m Debenhams GMV
Period
H1 FY25/26 (6m to Aug 2025)
Revenue trend
+34% Debenhams GMV
Online sales
100% digital marketplace
Group H1 revenue -23% to £296.9m but Debenhams brand GMV surged 34% to £654m in FY25. All brands profitable at EBITDA. Targeting £1bn Debenhams GMV in 3 years.
Updated findings

10 priority issues — 5 new findings

NEW Issues marked in blue were not present in the original analysis

Synthesis

Top 10 lessons from the deeper analysis

Next step
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Everything here is based on publicly visible information. With your Google Merchant Center product feed we give you exact figures. Preliminary findings within 24 hours. NDA available on request.

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